You have to understand that you have much more going on with a webinar than is immediately visible. Really, they are reminiscent of the old fashioned marketing oral presentation. When you actually think about it you’ll see that we’re right. Both involve public speaking as well as the basic concepts of marketing. You might feel out of your depth when you get started but over time you are going to get so much more done. You need to learn to be persistent when you want to find success with your webinars. They can do so much for the profit margin of your business which makes them worth the effort.
Don’t forget that you need to offer excellent content and if you want to throw in an offer, keep it towards the end. If you like to talk incessantly about everything under the sun to everyone, then you might fail. If it takes you too long to make a point, you’ll be just like those overly long sales letters. People can’t be bothered to even skim let alone read. So you have to trim down what you intend to talk about. The more you streamline things, the less likely it will be for people to die of boredom. If you beat around the bush too much people won’t get the essence of the webinar because they’ll stop paying attention. Most people who make webinars understand that there needs to be a visual representation of them. Most of the time this will happen as a set of slides that offer supporting data your audience can read. Things can become incredibly boring when the only thing to do is listen (and not have any visuals). But there are do’s and don’ts with your slide presentation such as organization. Avoid putting too much information on a slide because that can decrease comprehension. Remember they are listening to and reading the slides at the same time.
I once joined up for a webinar and was quite eager to hear it. Then, when I wanted to join in on the day, I was told I needed to download a special program. My heart sank and I decided not to bother attending. Then I had a few unpleasant things to say about the whole thing as well as the person in charge. Find a system like ClickMeeting whereby people don’t have to download any apps, which is what you should take away from my experience. If there’s no other choice, though, make sure your audience knows well in advance what they will have to do. It’s called making people jump through hoops and most aren’t happy about doing it. But they just may attend if they know what’s in store for them.
If you are intrigued by webinars and how they can help your business, try them out and feel good for taking action. It is possible to do these even when you don’t have a marketing list. You can do them as joint ventures or you can advertise them yourself through other methods. If you do have a list, though, all you have to do is get a little bit more information from people.
Internet Marketing Tips 101 